THE BRAND
LRI1023 A TRIBUTE TO STYLE & COMFORT. «ATHLETSTETIC» – WHERE ATHLETICS MEET AESTHETICS
CAMPAIGN SHOT BY @FORTAELLER: FOLLOW US AROUND OUR HOMETOWN, SALZBURG
FOUNDED BY TWO SISTERS WHO SHARE THE SAME MINDSET
The two sisters, Laura and Denise, have always shared a common passion for fashion, aesthetic elements, and sports. While Laura pursues a career as a professional footballer, Denise works as a PR consultant and graphic designer. In 2023, the sisters launched Laura's website lri-1023.com – and simultaneously worked on their own brand. The eponymous brand LRI1023 – a manifestation of their shared vision – combines athletics and aesthetics as the cornerstones of the brand ethos.
LRI is short for Lauri, Laura's nickname.
10 23 are the numbers that Laura wears on her jerseys.
LRI1023 stands for comfy everyday basics at its best – the collection is designed as a pure unisex collection and inspired by the dynamics and versatility of urban lifestyle. The brand’s credo (and at the same time the name of the first collection) «athletstetic» – where athletics meet aesthetics – is a tribute to style and comfort. Another key point: Each print is designed jointly by the sisters and has its own story to tell. The limited quantity makes the styles true collector's items.
BASICS FOR A CAPSULE WARDROBE
– UNISEX OVERSIZED LIMITED UNIQUE
SEASON ONE / DROP 1 «ATHLETSTETIC»
SEASON ONE / DROP 1 «ATHLETSTETIC»
The debut collection includes timeless icons such as oversized t-shirts, crewneck sweatshirts, and jogger pants. Logo socks, a statement shopper, and two caps complete the LRI1023 look. The pieces are made of 100% organic cotton and heavyweight.
more to come soon
