LRI1023

a tribute to

style and comfort

athletstetic
– where athletics meets aesthetics

FOUNDED BY TWO SISTERS
WHO SHARE THE SAME MINDSET

The two sisters Laura and Denise Feiersinger have always shared a passion for fashion, aesthetics and sports. While Laura pursues a career as a professional footballer (Austrian national team, current club AS ROMA), Denise works as a PR consultant and graphic designer. In 2023, the sisters launched Laura's website lri-1023.com – and at the same time continued working on the idea of launching their own brand. The eponymous brand LRI 10 23 – a manifestation of their shared vision – combines athletics and aesthetics as the cornerstones of the brand ethos.

LRI 10 23

LRI 10 23

THE COLLECTION

BASICS FOR A CAPSULE WARDROBE
unisex oversized limited unique

LRI 1023 stands for «comfy everday basics» at its best – the collection is designed as a unisex collection and is inspired by the dynamism and versatility of the urban lifestyle. The brand credo (and also the name of the first collection) «athletstetic – where athletics meet aesthetics» is a tribute to style and comfort. Another key point: each print is designed jointly by the sisters and has its own story to tell. The limited number of pieces makes the styles real it-pieces with a collector's character.

SEASON ONE
DROP1 «ATHLETSTETIC»

The debut collection includes timeless icons such as oversized T-shirts, crewneck sweatshirts and jogger pants. Logo socks, a statement shopper and two caps complete the LRI1023 look, the pieces are made from 100% organic cotton, and printed or otherwise refined in Salzburg, Austria.