Born from football. Grown into something else.

FOOTBALL. LEADERSHIP. STYLE.

FOOTBALL. LEADERSHIP. STYLE.

ELEVENTH HOUR x LEAH WILLIAMSON

England Captain Leah Williamson on carrying the armband, staying true, and leading with integrity. Read the full story here.

«LRI 10 23» SOCKS
Sale Price: €10.00 Original Price: €14.00
«PUBLIC COOL / ABS ARE OVERRATED» TEE
Sale Price: €43.00 Original Price: €53.00
«PEACE OF MIND» CROPPED SWEATER
Sale Price: €59.00 Original Price: €69.00

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LI-OH-NESSES

BACK TO BACK CHAMPIONS — 2022 and 2025 — the crown stays where it was earned.
The graphic on the back carries the Lionesses’ trophy, a mark of history written and glory defended.
Finished with the final touch of Keira Walsh.

A STORY OF RESILIENCE AND BELIEF. A STATEMENT OF LEGACY – CLEAN, POWERFUL, UNDENIABLE.

LRI 10 23 is a studio for football-rooted culture and movement. Blending sport, design, and storytelling LRI 10 23 explores the moments that live between performance and identity. From running gear to street-ready staples: built for those who move, think, and play different.

More About Us
Talking To: Vivianne Miedema